How do we use data?
We understand that a data-led approach is the key to successful Influencer Marketing.
But unlike standard industry practices, we go beyond just audience and influencer profile data.
The Media Bodies methodology applies data-analytics in multiple tiers across the planning, management, and reporting phases of influencer marketing campaigns to drive real impact.
From optimising your budget allocation and creative briefs to identifying specific areas and strategies with which to scale; data informs our every recommendation, so you can see tangible, measurable, and scalable results.
Pre-Campaign
We know a successful influencer marketing strategy is one that is tailored to a specific brand, product, audience, and objective.
Our Pre-campaign optimisation process involves analysis of data across multiple touch points – from target demography and product details like LTV, to specific campaign objectives and KPIs.
This helps us establish optimal:
- Total Budgets
- Timelines
- Content Verticals
- Ratio of Influencer Channel/ show Sizes
- Budget Allocations across verticals
- Talent Sourcing Volumes & Timelines
- Individual Talent & Shows
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Creative and Live Optimisation
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Post Campaign & Scaling
- How to accurately measure the impact of your Influencer Marketing Campaigns
- The best performing Influencers for your brand and the content, creative, and logistical insights driving their success
- How to improve ROI on your Influencer Marketing Campaigns
- How to scale your Influencer Marketing Strategy